Avene Bright Intense Active Plus Brightening essence Serum Avene Bright Intense Active Plus Brightening essence Serum is formulated for individuals with sensitive skin who want to improve their complexion and protect their skin from environmental pollutants. It can give a healthy glow to the skin and make it radiant. It offers 24-hours hydration and helps tighten pores. It is free from fragrance and is non-comedogenic.